“The frozen Margarita is such an essential summer staple because it’s that ‘special something’ to help with bearing the triple digit heat here in Texas,” says Carriqui chef Jaime Gonzalez. Or, in technical terms, a lot of Margaritas. All in, that’s 1,750 Margaritas per week and 7,500 per month. Some places enlist blenders, but given their noise levels and inconsistencies - humans are still responsible for measuring out the ingredients and ice - most high-volume bars and restaurants opt for the reliable machine.Ĭarriqui in San Antonio estimates that on a typical summer day, it makes about 150 traditional Margaritas and more than 100 frozens. Nearly every Mexican and Tex-Mex restaurant serves them, and the cocktail is a mainstay at patio bars and outdoor venues across the state. You don’t have to look far to find frozen Margaritas in Texas. (That first Mariano’s machine is now a piece of treasured history - you can see it on display at the Smithsonian’s National Museum of American History in Washington, D.C.) The bartenders were happy, the customers were happy and Martinez kicked off a trend that’s still going strong 50 years later. Determined to follow suit, he bought an old soft-serve machine and tweaked it to fit his needs, and the restaurant began pouring perfect frozen Margaritas every time. Soon after, Martinez had a eureka moment when he stopped into a local 7-Eleven store and witnessed Slurpee machines serving smooth frozen drinks. As the story goes, the first few days of business were so busy, and the blenders behind the bar so finicky, that bartenders started walking out. Founder Mariano Martinez had just opened and needed a quick way to serve thirsty crowds. The now-ubiquitous machine got its start at Mariano’s restaurant in Dallas in 1971. But the advent of the frozen Margarita machine? That’s one thing we do know. The same goes for the frozen version, and it’s likely that people have been blending ice with tequila and lime since blenders hit the mainstream. Unlike some classic cocktails, the Margarita doesn’t have a precise origin date or agreed-upon inventor. But based on the volume of frozen Margaritas served this time of year, it’s easy to believe that they hold the answer - or at least provide a temporary cure to the injustices doled out by this unholy season. ![]() ![]() When the temperature reaches triple digits in Texas, there’s not a lot you can do to cool off, short of jumping in a pool or decamping to Colorado.
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